This year fans have a new way to wager. Advance Deposit Wagering (ADW) will be in place opening day. ADW permits betting on horse races by phone. The new state law gives Turf Paradise the tools to be more competitive as 37 other states already have ADW.
The additional wagering option means that Turf Paradise will be offering record purses for the horsemen in the upcoming meet in order to attract some of the top horses, trainers, and jockeys.
Turf Paradise General Manager Vincent Francia said, "Phone betting is customer convenience for when they can't get to the track or an OTB. It will increase revenue and equally important, it pours more money into the purse structure for our horsemen".
Last year more than 280,000 attended the meet, about 9,000 more than the previous year at a time when tracks across the country are struggling to break even in terms of attendance.
Turf Paradise employs 480 people and an additional 1,000 are employed at the stables.
Turf Paradise opened its doors in 1956 and has operated at the same location (15th Avenue and Bell) ever since making it Arizona's first sports franchise.